Musings

Aren’t we beautiful enough

Our first grocery shopping excursion in Delhi saw this and was apalled. I know Indians are obsessed with whitening creams but this was a bit much. A simple moisturizer doing double duty to make you lighter:

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Vaseline
healthy white 
lightening 
With vitamin B3 and triple sunscreen.
Restores for visibly
fairer skin in 2 weeks

Not just the lighter skin but I can see the obsession with ‘western’ features. All the shops I have seen so far in my area and in CP have mannequins looking like Europeans rather than Indians – Blue eyes, light skin, specific cut of the face and chin. First I thought it was in Western brand shops but apparently showcasing  saris and lehengas also need ‘European’ looking women. I wonder if this is a newer phenomenon or I just forgot how it used to be growing up.

Update Feb 17, 2018:
I was googling to see how the particular design for these mannequins came to be. Did not find anything specific about Indian or Delhi mannequins yet but found this interesting post on history of mannequins.

 

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