The Navaratri vs DurgaPuja fights continue. I wrote about the meat shop closures in Gurgaon and Faridabad couple days back. That was Delhi NCR, so although ignorant, I can understand it somewhat.
Now hindutva groups are taking offence to a Bengali advertisement by Fortune foods that shows a woman planning for the 4 day feast including fish and meat. See Scrolls’s coverage here. According to Scroll the organization translated the lyrics in Hindi. From what I can see it is a completely wrong translation that adds the Navaratri ethos to a Durga Puja related video and creates a completely different story. I could not find that translation but on twitter found the @HinduJagrutiOrg congratulating themselves with followers commending them and the Hindu Ekta/unity.
Hindujagaran.org has a message about the advertisement on their site “इस विज्ञापन में महिला को आदिशक्ति दुर्गामाता के रूप में दिखाया गया था आैर उसके हाथ में शस्त्रों की जगह विविध प्रकार के खाना बनाने के चम्मच दिखाएं गए थे । इस तरह मां दुर्गादेवी का मानवीकरण कर उसका अपमान किया गया था”
So the outrage here seems to be about humanizing the goddess. The problem however is that Bengalis do consider Durga as if she is a family member coming down to her Maayaka for the four days with her family and pamper her as if she is the daughter of the house. She is the mother and the daughter and a lekurvali as we would call her in Marathi. This is my understanding from interacting with Bengalis around me. This advertisement perfectly showcases the Bengali spirit during Pujo times. You can see that in the comments from Bengali people on the youtube video. It sounds somewhat like the liberties we take with Ganesh, our favourite deity. It is done out of love and sense of closeness. How can that be insulting?
Last year Javed Habib similarly had faced outrage for ‘using’ Durga in his print advertisements that show Durga coming to his saloon with her family. Here is the Indian Express coverage. I am told that it is a tradition for Bengalis, in print media and cartoons, to showcase Durga with her family doing everyday tasks. The article at the end also shares some of the print ads that have appeared before. Habib is not insulting a Hindu goddess, he has depicted the Bengali spirit perfectly.
These episodes were pretty disturbing for me, much more than the meat shop closures. Both these advertisements were targeted at Bengali people. It wasn’t even in their North Indian backyard. The hindutva organizations in both these instances have gone looking for insult and excuse for outrage. Is this a pre-election ploy to get people riled up about things that don’t matter or do not even exist?
The people responding to the tweet are Marathi and Hindi. Marathi probably because ShivSena is part of the consortium of hindutva organizations. That scares me. I wonder about the future of my home state Maharasthra, the social activism hub of 19th century. It is unfortunate/alarming if this is what we are leaving behind for the next generation when the previous generations left us the legacy of Phule and Karve.
To improve your mood a bit after all this doomsday talk, here is one more Pujo song from Sawan Datta. Enjoy!
devayani tirthali 